Company Profile

Our Company

Grace Breeding is an agro-tech company focused on developing efficient and sustainable, nitrogenous, bio stimulant and climate stress relief products for farmers and agricultural-product distributors. 

Grace Breeding aims to address some of the most significant challenges facing the agriculture industry with natural, sustainable, and environmentally sensitive solutions.   With climate change putting an increasing amount of stress on the $8T global agricultural industry, Grace Breeding is bringing to market products that remove carbon from the agricultural supply chain while improving crop economics – specifically through improving yields and crop health, and by boosting the overall resilience of fruits, grains, and legumes alike. 

Grace Breeding’s mission is dual:  to improve crop health and provide bio stimulant and climate stress relief solutions that support farmers as well as to provide sustainable agricultural solutions for the Earth.  Grace Breeding is developing products that can improve a plant’s ability to adapt to climate change, while at the same time, reduce GHG emissions that are a persistent by product of conventional solutions that typically contain urea.   The Company’s core products (Nitrogenous Technology “NFT” and Wide Defense System “WDS”) leverage the power of biological-based compounds and naturally occurring bacteria to improve crop yields and enhance plant resiliency.  Grace Breeding’s solutions help a broad range of high-value crops to withstand the effects of droughts as well as environmental threats that are prevalent yet often unpredictable.  Furthermore, NFT reduces reliance on urea and therefore farmers’ exposure to the price volatility which was caused by the Russia’s invasion of Ukraine and resulting lack of raw materials supply from Russia.

Grace Breeding was founded in 2015 and is headquartered in Rehovot’s science park with an R&D center in Jazreel valley, Israel.  The Company is developing its products with several leading research and development centers around the world.


Our Leadership

Our experienced hi-tech agro leadership team brings decades of multi-disciplinary expertise to Grace Breeding.

Assaf Dotan


Senior manager in Adama agricultural solutions & an entrepreneur in the ag. Innovative world

Assaf led Adama’s implementation of the corporate marketing strategy worldwide. Ag.

Investment Advisor for Fortissimo capital & RDC (Rafael Development Corp.) & CEO of Casterra Ag.

Assaf Holds a BSC (Agronomist) & IEMBA (Kellogg)

Amit Avidov


Innovative agronomist and senior plant breeder with more than 30 years of experience and over 600 registered plant varieties attributed to his work. CTO of Kaiima Ltd, Morning Seeds, and Top Seeds. CEO AB seeds (later sold to De Ruiter Seeds). Oversaw development of market-leading vegetable varieties.

Orly Shuster


CPA Orly Shuster is a graduate of the CPA firm Ernst & Young Israel and has 20 years of experience in providing accounting and economic services

for a variety of private, public and governmental entities in various fields. CPA Orly Shuster accompanied various companies

In IPO processes at the Tel Aviv Stock Exchange and other stock exchanges in the world (Canada, Australia)

Ricki Lahav​


Ricki Lahav is Grace breeding “all around player”
She brings over 20 years of experience in Sales, HR, Operations, Travel and Administration from high-tech and agricultural companies to her position at Grace and leads the HR and operations departments at Grace Breeding.

Ricki holds a bachelor’s degree in business administration and communication and a master’s degree in law.

Moti Mordehai


Moti brings more than 20 years experience in managing complex development, marketing, and commercial activities. He’s experience includes  managing teams, product development, and business development projects in global Agrochemical markets.

Motti leades corporate global business and sales including relations management with customers, assigning agents, and driving business growth.

Board of Directors

Morris Zelkha
Chairman of the Board Founder and CEO of LycoRed for the past 24 years. Founder and CEO of LycoRed for the last 24 years, head of new product development Negev Phosphate ICL
Meirav Bar Kayma

Meirav is a professional expert with more than 20 years of experience in the financial markets.

She has Strong network of close relationships with elite corporate clients, wealth management and institutional.

Corporate finance advisory in funding, merger and acquisition in and out of the Israeli market.

Shirly Gavrieli

CFO, Vast experience in finance& operations management in Industrial, public & Global very large organisations. 
Business partner

Shaul Friedland
Shaul brings over 40 years of commercial expertise in the agriculture industry. Retired ADAMA Executive VP sales & Marketing, President at ADAMA Americas
Yossi Raveh

Business operations leader & senior manager with vast international experience in managing product development, budget and successfully leading large global teams that include 100s of members

Refael Amargi

Scientific Advisory Board

Prof. Yoram Kapulnik

Yoram brings over 40 years experience in Life Science Innovations Industry, Global expert in nitrogen fixation.

Retired CEO of The Volcani  Institute – The Israeli governmental Agricultural Research Organization