About Us

Founded in 2015 and based out of Rehovot’s established science park, just south of Tel Aviv, Israel, Grace Breeding is an emerging leader in AgClimateTech.

Built by a seasoned management team with decades of combined cumulative experience in fertilization, plant protection, and food supply, we provide sustainable, natural and biological solutions to both protect crops from the ongoing effects of climate change and help them thrive.

Grace Breeding’s mission for upstream agriculture is to replace climate-harmful, synthetic products, while protecting the environment.
Our mission for downstream agriculture is to protect crops from the effects of climate change stressors, while supporting profitable crop production for farmers.

The main product lines are based on two novel, patent-pending solutions: a biological biofertilizer (NFT) and a stress tolerance solution (WDS). NFT is proven to lower carbon emissions and reduce reliance on synthetic fertilizers by 50% while WDS has shown an increase in yields by 20% to 30%. For both programs, we are able to achieve impressive economies of scale through efficient procurement of our raw materials and local formulation in the market.

Grace Breeding’s NFT product is set to launch commercially in Brazil in mid-2024. Our strategic partnerships and close industry relationships support our R&D and pre-commercial efforts. Our NFT and WDS product lines are the results of years of research evaluating over a thousand biological molecules and their synergy with non-pathogenic bacteria.

Grace went public on Tel Aviv’s TASE stock exchange as “GRAC” in February 2022.

Management Team

Morris Zelkha

Chairman of the Board of Directors

Morris has headed up five different companies. Founder and former CEO of LycoRed for 24 years, he also served as head of new product development at Negev Phosphate ICL.

Assaf Dotan

Chief Executive Officer

Senior Manager at ADAMA Agricultural Solutions, where he has spent 15 years in a number of managerial positions, leading international marketing strategy and rebranding projects. Assaf founded the crop management department in ADAMA LATAM and managed it globally for many years.

Moti Mordehai

Chief Commercial Officer

Moti brings over 30 years in the global crop protection business, with 20 years as Global Senior Manager at ADAMA Agricultural Solutions. He is a GTM and Commercial Excellence expert with development- to-commercial product life cycle management experience and a deep understanding of the relationships between producers, distributors, and farmers.

Amit Avidov

Chief Technology Officer

An experienced agronomist and senior plant breeder with a track record stretching back over 30 years, Amit has 600 registered plant varieties under his belt. He also worked as Chief Breeder at De Ruiter Seeds Group BV.

Orly Shuster

Chief Financial Officer

A graduate of the CPA firm EY Israel, Orly brings 20 years of experience in accounting and economic services for a variety of private, public, and governmental entities. At the start of her career, Orly specialized in auditing public and private high tech companies using US Generally Accepted Accounting Principles (GAAP).

Ricki Lahav

Chief Operating Officer

Before joining Grace Breeding in 2022, Ricki was an economist and global travel manager at Evogene, where she headed up budgeting and strategy. She brings over 20 years of experience in sales, travel, and administration at high-tech and agricultural companies.